Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
Trust In Science: A Panel Conversation
How do those living with and at risk of breast cancer “trust” science, when science has a history of being untrustworthy, and especially so in their treatment of the BIPOC community?

Tune In


August 04, 2022

You’re invited to take our Community Survey
Posted on August 4, 2022 We’d like to invite you to participate in our community survey. Through this survey, we’re hoping to learn more about what breast cancer activists would like to see from us, and to learn about your personal experiences with our organ [...] READ MORE

July 18, 2022

Welcome our Deputy Director Heather Perkins to the BCAction team!
Posted on July 18, 2022 By KR, Executive Director We are excited to announce she is joining the Breast Cancer Action team as our newest staff member and Deputy Director. Heather excels in her professional roles. She is a mission-driven nonprofit le [...] READ MORE

July 13, 2022

Boots on the Ground
Posted on July 8, 2022 By Jayla Burton, Program Manager As you know, Breast Cancer Action is unlike any other breast cancer organization. We’ve been the independent voice and rapid-response watchdog for the breast cancer resistance for more than 30 y [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease



Coming Soon

Support our work by joining us at an event throughout the year.
We offer opportunities to connect and share space with other unapologetic activists from across the nation. Join us or plan your own event to support the work to address and end breast cancer. Learn More