Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Our Mission

BCAction’s mission is to achieve health justice for all people at risk of and living with breast cancer, by focusing on systemic interventions and by centering people with the furthest relationships to power.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
Our Latest Resource
What We've Learned About Breast Cancer from the California Immigrant Community
This fact sheet highlights the results of phase 1 of a collaborative research project titled “California Initiative to Prevent Breast Cancer in Immigrants.”

See the Fact Sheet


May 09, 2024

Your voice matters
Posted on May 9, 2024 By KR, Executive Director There’s good news in the work to stop the breast cancer crisis: we have the solutions. Now we need the political will to implement them.  And we’re asking you to take action with us today. We know th [...] READ MORE

May 07, 2024

We are resilient – and we will stop breast cancer together.
Posted on May 7, 2024 By Heather Perkins, Deputy Director Hi again. Yep, this is Heather Perkins with BCAction. Why am I back in your inbox? Because breast cancer does not stop, and neither do we. The resilient BCAction community is relentlessly [...] READ MORE

May 04, 2024

Breast Cancer Action – in action!
Posted on May 4, 2024 By Haleemah Atobiloye, Program Manager In recent weeks, with your support, we have championed initiatives at the intersections of health, environmental, economic, and racial justice. Here’s what you helped make possible: We e [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink®

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease




For joining us at BCAction events throughout the year.
Breast Cancer Action hosts member connectors and fundraisers throughout the year. Learn More