Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.

WHO WE ARE

EDUCATE. ORGANIZE. TAKE ACTION.

We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
Our Latest Resource
The Think Before You Pink® Toolkit
Over two decades of leading this work, our critical take on pink ribbon marketing and culture has transformed the conversation around breast cancer and pink ribbons.

See the Toolkit

LATEST NEWS

May 18, 2023

USPSTF’s Updated Mammography Screening Guidelines: Problems, Positives, and the Science
Posted on May 18, 2023 By The Breast Cancer Action Team On Tuesday, May 9 the U.S. Preventive Services Task Force (USPSTF) put forth a significant shift in their mammography screening guidelines, suggesting a decade-earlier date start for routine [...] READ MORE

May 20, 2023

You’re the first to know – tickets are available!
Posted on May 20, 2023 By Heather Stone, Development Manager Tickets for this year’s Drawing the Connections Virtual Community Gathering are now available! Reserve your (virtual) seat TODAY and join us in this celebration of health justice and a [...] READ MORE

May 13, 2023

A world where people and communities can thrive, because they are free from breast cancer
Posted on May 13, 2023 By KR, Executive Director Thank you BCAction Community! We remain grassroots and people-powered because you continue to take action with us! This is KR, Executive Director for Breast Cancer Action. Earlier this week you received [...] READ MORE

SEE OUR RESOURCES

We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.

 

We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease

EVENTS

FRIDAY

May 5th

19th Annual Billie Gardner Loulan Memorial Benefit
For 19 years, powerful, critical-thinking community members have gathered to honor family and friends affected by breast cancer. Get Your Tickets Now

YOUR DONATIONS SUPPORT OUR CRITICAL WORK