Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
Our Latest Resource
The Climate Crisis and Breast Cancer
The fossil fuel industry and the climate catastrophe doubly impact and exacerbate the breast cancer crisis.

See the Fact Sheet


October 01, 2022

Think Before You Pink: Capitalism & Breast Cancer
Posted on October 1, 2022 By Heather Perkins, Deputy Director Think Before You Pink®. 20 Years. An Evolution. A Revolution. Think Before You Pink® 2022 is here! Think Before You Pink: A (R)Evolution doesn’t just call out one egregious pink product. We’ [...] READ MORE

September 29, 2022

Must Watch: Video Explainer on Think Before You Pink®
Posted on September 29, 2022 By Tibby Reas Hinderlie, Communications Manager In case you missed it, we wanted to be sure you saw this critical take on Think Before You Pink® from Blair Imani and her series, Smarter in Seconds. This video already [...] READ MORE

September 26, 2022

What are you doing on October 18th?
Posted on September 26, 2022 Heather Stone, Development Manager Our outsized wins are only possible because YOU join in action, in our work, and at events like our upcoming Radical Disruption Compassionate Resistance. Together, we will celebrate 20 [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease



Coming Soon

Support our work by joining us at an event throughout the year.
We offer opportunities to connect and share space with other unapologetic activists from across the nation. Join us or plan your own event to support the work to address and end breast cancer. Learn More