This global day of giving provides the opportunity to strengthen causes that are meaningful to us.
The Climate Crisis and Breast Cancer
Together, the fossil fuel industry and the climate catastrophe doubly impact and exacerbate the breast cancer crisis. Learn how with this new and important resource.
Strategic Plan
Breast Cancer Action's 2022 – 2027 Strategic Plan, “A Radical Strategy for Addressing and Ending Breast Cancer Through a Health Justice Lens” outlines our path from our roots to our vision.
Breast Cancer Resources
Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.
Take Action Now!
Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.
Think Before You Pink
Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.
WHO WE ARE
EDUCATE. ORGANIZE. TAKE ACTION.
We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
Over two decades of leading this work, our critical take on pink ribbon marketing and culture has transformed the conversation around breast cancer and pink ribbons.
Posted on November 10, 2022
By Heather Perkins, Deputy Director
Right now over 40,000 attendees, including 100 heads of state and world leaders, are gathering for COP27, the climate implementation summit held this year in Egypt. If we’re going to derail gl [...]
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Posted on October 31, 2022
By Zoë Christopher, Operations Manager & Program Officer
We want to thank all of you who, even in the midst of the current societal uncertainty and concern, participated in this year's Think Before You Pink® campaign: A ( [...]
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Posted on October 12, 2022
By Haleemah Atobiloye, Program Manager
How much money from each pink ribbon product sold goes toward breast cancer? Which breast cancer organization gets the donation, and what types of programs does this donation support? What [...]
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SEE OUR RESOURCES
We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.
We believe that all people deserve access to patient-centered resources to make the best decisions about their care.
Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry Accountable
The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease
EVENTS
More
Coming Soon
Support our work by joining us at an event throughout the year.
We offer opportunities to connect and share space with other unapologetic activists from across the nation. Join us or plan your own event to support the work to address and end breast cancer.Learn More
IMPACT
We honor diverse voices and lived experiences
"Your work calling out environmental causes of cancer saved my wife's sanity when all doctors (and anyone else) were telling her was - eat right, exercise more, blah, blah. She did all that and got cancer. You did wonders for her mental health. Thanks!"
- Sandy, Roslindale, MA -
BCAction Member since 2005
IMPACT
We honor diverse voices and lived experiences
"I believe in your work to eradicate breast cancer through systemic change strategies."
- Lisa, Oakland, CA -
BCAction Member since 2002
IMPACT
We honor diverse voices and lived experiences
""As a somewhat recent cancer survivor, I was looking to get involved with an organization focused on health justice with a strategy rooted in racial and gender equity. Breast Cancer Action is the organization doing work most aligned with my values, and I'm so grateful to be able to contribute."
- Stacey, Brooklyn, NY -
BCAction Member since 2021
IMPACT
We honor diverse voices and lived experiences
"I am a longtime supporter because I love Breast Cancer Action's radical and evidence-based values."
