Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
Our Latest Resource
What We've Learned About Breast Cancer from the California Immigrant Community
This fact sheet highlights the results of phase 1 of a collaborative research project titled “California Initiative to Prevent Breast Cancer in Immigrants.”

See the Fact Sheet


March 26, 2024

In honor and in memory of our community
Posted on March 26, 2024 Breast Cancer Action is defined by action. By the memories, values, and impact of those who have died from breast cancer, and by those who strive to address and end this devastating disease. Today, we give thanks to all of those [...] READ MORE

March 19, 2024

Breast Cancer Action + your art = Drawing the Connections!
Posted on March 19, 2024 By Heather Stone, Development Manager Planning is underway our 4th annual Drawing the Connections Art Auction and Fundraiser and we’re calling all artists! We’re seeking values-aligned creatives to submit artwork to Drawing the [...] READ MORE

February 22, 2024

Let’s talk intersectionality: our latest video!
Posted on February 22, 2024 By Tibby Reas, Communications Manager Our Executive Director Dr. KR recently sat down with breast surgeon Dr. Monique Gary and Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance. The result? A hard-hitting [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink®

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease



Coming Soon

Breast Cancer Action hosts two member connectors and fundraisers every year. Join us for Drawing the Connections, a vibrant, art-focused event with accompanying art auction in the summer; and Radical Disruption Compassionate Resistance, a powerful evening of collective action hosted during our annual October Think Before You Pink® campaign. See All Events