Think Before You Pink

Pink drill bits "for the cure"?!

Susan G. Komen and Baker Hughes, a leading global fracking corporation, joined forces this October in the most egregious pinkwashing partnership we’ve ever seen – pink drill bits “for the cure.”


Thank you to everyone who took a stand against this pinkwashing. We will continue to keep the pressure on pinkwashers to clean up their act and put women’s health before corporate profits.

health justice for all

Strategic Plan 2014-2019

Over the next five years, our new strategic plan will guide our work as we educate, organize and take action for systemic change around breast cancer screening, diagnosis and treatment; the root causes of breast cancer; and pink ribbon marketing and culture. And the cornerstone of our mission remains our commitment to social justice. 

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Invest in Breast Cancer Action

Breast Cancer Action never shies away from demanding the necessary but hard changes that protect women’s health.

Please make a donation today so that we can always go toe-to-toe with corporate giants—and win!