What is “Pinkwashing”?

Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign. 

Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.

See our Think Before You Pink website to learn more.