By Krystal Redman, Executive Director
Next month will be my first Think Before You Pink® campaign with Breast Cancer Action, and I can’t wait to take part in breast cancer activism alongside you.
One of the most exciting ways you can take action with us on our upcoming campaign is at our fundraiser, Radical Disruption and Compassionate Resistance. On October 12th, I will be in deep conversation about our Think Before You Pink® campaign with Program Manager and Campaign Lead Jayla Burton, as well as a VERY special guest. As an attendee at the event, you will have the opportunity to chime in and ask questions that we will answer live or in the chat. As an attendee at the event, you’ll have the opportunity to chime in and ask questions that we’ll answer live or in the chat. We’re structuring this event just like we structure our organization, by centering many voices.
Since 2002 Breast Cancer Action has called for more transparency and accountability from companies that take part in breast cancer fundraising, and we encourage consumers to ask critical questions about pink ribbon promotions. And this year will be no different. After our conversation, we will take collective action on the campaign, raising our voices loud and clear against pinkwashing. Don’t miss out on our collective power!