Posted on September 29, 2022

By Tibby Reas Hinderlie, Communications Manager

In case you missed it, we wanted to be sure you saw this critical take on Think Before You Pink® from Blair Imani and her series, Smarter in Seconds.

This video already has over 400,000 plays, and it’s rapidly spreading the word on why awareness is not enough, and what you can do to scope out pink ribbon products, based on Breast Cancer Action’s 4 Critical Questions to Ask Before You Buy Pink.

Watch the powerful Instagram reel now and get ready to join us for this year’s Think Before You Pink® campaign, launching this Saturday, October 1!