Posted on February 5, 2022

By Krystal Redman, Executive Director

We’re giving you a sneak peek into our strategic planning process with the unveiling of our illustrated graphic notes!

We’re bold, unapologetic truthtellers, and our fearless approach and radical questions shine through in this series of 7 images that illustrate how BCAction’s board and staff moved through our internal strategic planning process.


Breast Cancer Action’s strategic planning graphic notes were produced by the very talented Taslim van Hattum.

With these bright, dynamic, and hand-drawn images you’ll gain insight into the vision for our work going forward, how our new mission statement is taking shape, and of course, the values guiding this work, including health justice, transparency and accountability, collective action, and anti-racism.

Our graphic notes give you a bit of insight into the questions we have asked ourselves about how we envision our radical work: Where have we been? Who are we now? Who do we show up for? Where are we going? And what will it take to get there?

In this sneak peek we’re displaying not only these critical questions we’re asking of ourselves and the breast cancer movement at large, but also the systemic and social ecological factors we’re grappling with in defining our unique role as breast cancer activists and the industry watchdogs.

We hope you see your values reflected in our illustrated notes, just as you may see yourself in our work to address and end breast cancer.

As a member of our community of breast cancer activists, we thank you for your part in helping our values and visions come together.