Posted on September 14, 2021

By Tibby Reas Hinderlie, Communications Manager

Have you seen our new and better-than-ever website!? We’ve been revamped, refreshed, and we’re ready to provide you with the unabashed, patient-centered, watchdog take we’re known for – and that people rely on every day.

We received your feedback about barriers to accessing information on the site, and we’ve made it easier than ever for you to Take Action with us, browse our Resource Library, and learn more about what makes BCAction the most radical, health justice-focused breast cancer organization in the field.

And get this: we’ve also reinvigorated our Think Before You Pink® page, making it more accessible and better outlining our legacy of taking on pinkwashing and pink ribbon marketing culture. This will make it even easier for you to get involved with our upcoming Think Before You Pink® campaign, which launches on October 1st!

Breast Cancer Action is able to continue to grow and further address the breast cancer crisis thanks to YOUR support and engagement. Thank you for joining us in the essential work of taking on the root causes of breast cancer and holding accountable pink ribbon marketers and the breast cancer industry.

Now go check it out!