Posted on October 12, 2022

By Haleemah Atobiloye, Program Manager

How much money from each pink ribbon product sold goes toward breast cancer? Which breast cancer organization gets the donation, and what types of programs does this donation support? What is the company doing to assure its products are not contributing to breast cancer risk?

For 20 years, BCAction has been encouraging folks to ask these critical questions before taking part in pink ribbon marketing and culture.

Pink ribbon marketing is hugely successful, and companies from various sectors have amassed billions of dollars from pink product sales. Despite this large amount of money being “raised for breast cancer,” people assigned female sex at birth in the United States have a 1 in 8 chance of developing breast cancer during their lifetime.

And there are glaring health disparities in diagnosis and treatment, resulting in higher death rates for people of color who have breast cancer. 

That’s why this October, in addition to telling you the story of how late-stage capitalism is negatively contributing to the breast cancer crisis, with our 2022 Think Before You Pink® campaign, “A R(Evolution),” we have updated and are relaunching our trusted resource, BCAction’s Think Before You Pink® Toolkit.

Go beyond being critical and take action. Download our revamped Think Before You Pink® Toolkit for a guide on how to call for transparency and accountability from companies that take part in breast cancer campaigns and fundraisers. You’ll find templates for writing letters, along with a host of other useful information you can use to call for more accountability from pink ribbon marketing culture.

Download Breast Cancer Action’s updated and FREE Think Before You Pink® Toolkit today, share it, and engage with your network on social media to let your community know about this valuable resource.

Let’s work collectively to address and end breast cancer!