An Open Letter to the Breast Cancer Industry

Breast Cancer Action’s 2022 Think Before You Pink campaign, A (R)Evolution, calls out the impact of rampant, unregulated capitalism on the breast cancer crisis!

Historically, Breast Cancer “Awareness” Month is when industry leans into practices and tactics unique to bloated pink ribbon capitalism. Instead of focusing on structural change solutions that will end the breast cancer crisis, pink ribbon cause marketing often has one glaring motive: profit.

Take action with us and sign this open letter and pledge to hold pinkwashers, those participating in pink ribbon marketing, and the breast cancer industry at large accountable.