By Krystal Redman, Executive Director
When I was interviewed by Good Housekeeping Magazine, which has an estimated online reach of over 39 million, we at Breast Cancer Actoin saw it as an exceptional opportunity to normalize conversations about the problems of pinkwashing, and to make pinkwashing a household concept across the nation.
The above quote is from the Good Housekeeping piece published in their February (not October!) issue that demonstrates how the dangers of pinkwashing occur year-round.
But luckily, so does our work.
Like pinkwashing extending beyond October, this spotlight on our work was also an invaluable opportunity to express what we — and other breast cancer activists — already know: barriers to equitable healthcare persist no matter what month it is. It is Breast Cancer Action’s duty to continually disrupt the systems that perpetuate the breast cancer crisis.
BCAction has challenged the breast cancer industry for over thirty years. We understand that true health justice can only be achieved by confronting and dismantling white supremacy, racism, capitalism, patriarchy, heterosexism/
Your donation this spring provides us with the resources we need to confront these systems and enact structural solutions that will address the root causes of the disease and produce broad public health benefits.
Throughout the year, we are: