By Zoë Christopher, Operations Manager and Program
It was 20 years ago in October that we started Think Before You Pink®, ignited a movement, and changed the breast cancer landscape forever.
Together, we push back on “awareness” that doesn’t include action, pinkwashing, misinformation, and the sexualization of breast cancer – and we’ll do it again together this year.
We formally launched Think Before You Pink® in 2002 with a ¾ page ad in the New York Times calling out companies whose pink ribbon promotions did more for company profits than for the breast cancer cause. Since the inception of the campaign, pink ribbon marketing and culture have evolved, and so have we.
Today we are standing at the ready to call out modern-day trivialization, normalization, and straight-up nonsense surrounding breast cancer during October. Are you ready?
Here’s how you can get in on the action ahead of the Think Before You Pink® launch on October 1:
Thank you for your ongoing work to disrupt the breast cancer industry and call out corporate giants, mega-nonprofits, and government leaders who exploit the goodwill of the breast cancer community for their own gain in October.
And remember! – Stay tuned for the launch of our 2022 Think Before You Pink® campaign on October 1st.