Breast Cancer Resources

Newly diagnosed people, their loved ones, and caregivers can count on us to provide balanced, understandable, compassionate information about breast cancer research and treatment options.

Take Action Now!

Only large-scale systemic change can address the root causes of breast cancer. Join us in taking action for people living with and at risk of breast cancer today.

Think Before You Pink

Our work to end this breast cancer challenges "pinkwashing" hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry.



We are radical and compassionate — activists at heart with an independent, rapid-response, watchdog perspective.
BCAction was founded 30+ years ago in San Francisco during two public health crises-the AIDS outbreak and the breast cancer epidemic-and that helped shape its mission and fuel its activism. Early members apprenticed themselves to the AIDS group, ACT UP, and shared many of that group’s tactics, turning their anger into action to push for better treatments, true prevention, and investment in public health.
Our founders saw their disease not as a personal tragedy, but as a larger social justice and public health crisis. They knew that individual changes in behavior weren’t the answer, and pushed for sweeping systemic change instead.
More About BCAction
Our Latest Resource
What We've Learned About Breast Cancer from the California Immigrant Community
This fact sheet highlights the results of phase 1 of a collaborative research project titled “California Initiative to Prevent Breast Cancer in Immigrants.”

See the Fact Sheet


November 07, 2023

Three questions to consider for #GivingTuesday
Posted on November 7, 2023 By Heather Perkins, Deputy Director The three questions I'm asking you to consider for #GivingTuesday are: What? So what? Now what? Here is the what, so what, and now what for how you can make an impact with BCAc [...] READ MORE

October 30, 2023

What we accomplished together this month
Posted on October 30, 2023 By KR, Executive Director Thank you for joining us for our 2023 Think Before You Pink® Goes Rogue campaign during Breast Cancer "Awareness" Month, or as we've coined it, Breast Cancer ACTION Month™️. This year’s campaign expan [...] READ MORE

October 23, 2023

Week 4 in Think Before You Pink®: The Politics of Breast Cancer
Posted on October 23, 2023 By Haleemah Atobiloye, Program Manager This week in Think Before You Pink® Goes Rogue we’re focused on The Politics of Breast Cancer, because breast cancer has always been political. Who has access to healthcare, effective tre [...] READ MORE


We provide free educational materials with unbiasedm accessible, science-based analysis of breast cancer issues untangled from free of industry influnce.


We believe that all people deserve access to patient-centered resources to make the best decisions about their care.

Think Before You Pink®

Breast Cancer Actions's Think Before You Pink campaign continues to hold the Breast Cancer Industry accountable

The absence of transparency, lack of accountability, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women’s diverse lived experiences of the disease



Coming Soon

Breast Cancer Action hosts two member connectors and fundraisers every year. Join us for Drawing the Connections, a vibrant, art-focused event with accompanying art auction in the summer; and Radical Disruption Compassionate Resistance, a powerful evening of collective action hosted during our annual October Think Before You Pink® campaign. See All Events