By Heather Perkins, Deputy Director
As you know, #GivingTuesday is an opportunity to support a cause that brings more meaning to your life.
Watch the video link below to learn why CoCo, our Internal Affairs Board Chair and board member, resonates with, promotes, and invests in BCAction’s work.
CoCo succinctly summarizes BCAction’s unique role within the breast cancer landscape: “to address and eliminate environmental exposures linked to breast cancer, to produce unbiased patient-centered resources to those who need them free of charge, and to call out and stop pink ribbon marketing culture that trivializes and normalizes this devastating disease.”
Today and beyond, we’re asking you to invest in our vital work to address and end breast cancer.
Together we remain resilient, radical, and relevant because YOU choose to join us!