Posted on September 25, 2021

By Jayla Burton, MPH, Program Manager

Next week we will announce our Think Before You Pink® campaign details AHEAD of October 1, on Thursday, September 30 at 12:00 pm PT!

We’ll be going live on our Instagram to announce the details of our month-long campaign. Tune in to learn more about which problematic pinkwasher we’ll be calling out and educating as to how to truly address and end breast cancer, rather than just slapping a pink ribbon on something as a form of “awareness.”

What: Think Before You Pink® Instagram Live Launch
When: September 30, 2021 at 12 PM PT/ 2PM CT / 3PM ET
Where: On Instagram Live @bcaction

BCAction's definition of pinkwashing

Follow @bcaction on Instagram to get the scoop on our Think Before You Pink® campaign before we announce it anywhere else!

Our annual, industry-disrupting campaign is only able to achieve the outsized wins it does because of members LIKE YOU. People living with and impacted by breast cancer know that we deserve more than placating pink ribbons, and our fearless, unapologetic members have never been afraid to demand it from corporations, mega-nonprofits, and government leaders.

Thank you for your work to address and end breast cancer. See you on Instagram this Thursday, September 30 at 12:00pm PT!