2013 Think Before You Pink ® campaign

Toxic Time Is UpWhy is the breast cancer epidemic still raging after 30 years of “awareness” and pink ribbon products? Each year, corporations pack the shelves with pink ribbon products, surrounding us with “breast cancer awareness” messages. These products help to raise billions of dollars in the name of breast cancer, and yet more than 40,000 women in the U.S. still die of the disease every year. And many corporations are selling pink ribbon products in the name of breast cancer that contain chemicals linked to an increased risk of the disease. We call those corporations “pinkwashers.”

For 12 years, Breast Cancer Action’s Think Before You Pink® campaign has held corporations accountable for their toxic pink ribbon products. This year, it’s time to say we’ve had enough. Instead of targeting pinkwashers one at a time, it’s time to go straight to the source—the chemicals in these products that are making us sick in the first place.

Do you have any idea how many toxic chemicals are in the average pink ribbon product? Nope? Neither do we. Nor does anyone!

All anyone knows for certain is that only a small handful—about 200 of the over 80,000 chemicals in use in the United States—have been tested for human safety. And that’s a serious problem. For all of us.

Take a stand to protect all of us from toxic chemicals that are making us sick, because the manufacturers of pink ribbon products certainly won’t. Right now, landmark legislation that could significantly impact cancer prevention is within reach.

It’s time to turn our outrage over pinkwashing to action and ban the toxins that make us sick in the first place. Sign our petition to end pinkwashing. Demand chemicals be proven safe before they enter the marketplace—and our bodies. We will deliver your signature directly to the Senators in charge of shepherding chemical reform legislation.
Additional Information: 
  • Download the campaign brief by clicking here.
  • Share the online petition with your friends.
  • View and download a hard copy of the petition here.
  • Get your free Think Before You Pink Toolkit by clicking here.