2015 Think Before You Pink ® campaign

For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We always think it can’t get worse—until it does.

Recently, some of our members living with breast cancer asked us to look into the cosmetics used in a program for cancer patients called Look Good, Feel Better®.

Look Good, Feel Better is run by the Personal Care Products Council, the largest national trade group for the cosmetics industry, and the American Cancer Society, the nation’s largest cancer charity. They hold free workshops that give beauty tips and complimentary makeup kits to women in cancer treatment—support that some women understandably value while facing a cancer diagnosis.

Look Good, Feel Better bagThe downside? Many of the products offered to women in Look Good, Feel Better kits contain chemicals linked to increased cancer risk, including parabens, Teflon, and formaldehyde releasers.

As if that’s not bad enough, some of the chemicals in Look Good, Feel Better products may actually interfere with breast cancer treatment. For example, methylparaben has been found to both increase breast cancer risk by mimicking the hormone estrogen and interfere with the common cancer drug Tamoxifen.

This outrageous pinkwashing has to stop now!

The Personal Care Products Council and the American Cancer Society both claim to care about women living with breast cancer, but they’re giving toxic products to women in cancer treatment.

They’re not just putting cancer patients at risk, but also the program’s volunteer cosmetologists; a recent report showed cosmetologists’ risk of breast cancer is five times higher than the general population. And the health risks extend beyond women participating in the workshops. The same toxic cosmetics used in the Look Good, Feel Better kits are also commonly found on store shelves near us all.

Women deserve better than this hypocritical pinkwashing.

We’re telling the Personal Care Products Council and the American Cancer Society that “Poison Isn’t Pretty.” We demand these multi-million dollar industry giants stop pinkwashing and start protecting women’s health.

Now that would really make us feel better.

Take Action!

  • Sign our letter to the Personal Care Products Council and the American Cancer Society to demand they stop pinkwashing! Demand they refuse to allow any corporation that uses harmful chemicals in their personal care products to participate in their Look Good Feel Better program. This is an important first step in showing they’re really willing to protect patients and prevent cancer.
  • Share your personal story about why you want these pinkwashers to start protecting women’s health.
  • Spread the word about our campaign in-person and through Facebook and Twitter.

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