Nine years ago, Breast Cancer Action launched our Think Before You Pink® campaign in response to women’s concerns about the number of pink ribbon products and promotions on the market. With so many women still being diagnosed with breast cancer, we want to know: “Who really benefits from all of these pink ribbons?”
We just finished our brand-new Think Before You Pink® toolkit, full of resources to help you understand who’s really benefiting from all those ribbons, why breast cancer rates are increasing, and what you can do about it. We’re looking for 200 lead activists who Think Before They Pink—and want to do more.
We do this work because awareness and ribbons will not end this epidemic. Together we’ve achieved remarkable success by:
• getting rBGH, an artificial growth hormone linked to breast cancer, out of 2/3 of the dairy market
• passing the California Safe Cosmetics Act
• holding companies accountable for their pink ribbon marketing (remember KFC’s “Buckets for the Cure” campaign?)
Be the first to use this information-packed toolkit to change the breast cancer conversation with your friends, family, and neighbors. Refocus their pink ribbon enthusiasm onto real change that will end this epidemic.
With a donation to BCA, you won’t have to question how much is actually going to the cause (all of it) or whether your purchase contains cancer-causing toxins (it doesn’t). Your courage, your support, your involvement, will change the conversation so that we can stem the tide of this epidemic–not by being more aware of the disease but by taking action, together, to pre-vent and treat it.
Click here to see a map of where activists are taking the Think Before You Pink® toolkit.