Take Action: Think Before You Pink

In its sixth year, BCA’s Think Before You Pink campaign focuses on “pinkwashers.” BCA uses the term “pinkwashers” to describe companies that say they care about breast cancer by promoting a pink ribbon campaign but manufacture products that are contributing to the epidemic.

One example is the car companies. Car exhaust contains chemicals that have been linked to breast cancer, yet companies like Ford, Mercedes, and BMW urge consumers to buy and drive cars to raise funds for breast cancer organizations. Companies that market dairy products, like Yoplait, are another example, encouraging people to support the cause by eating yogurt made with rBGH (rBST), despite the numerous health concerns (including breast cancer) that have prompted most other industrialized nations to ban its use. And, cosmetics companies such as Estee Lauder and Avon have put pink ribbons on their products, many of which contain ingredients linked to breast cancer and birth defects. If cosmetics companies really cared about women, shouldn’t they replace those toxic chemicals with safer alternatives?

This October, Think Before You Pink is highlighting the pink ribbon campaigns of three car companies—Ford, BMW, and Mercedes. During National Breast Cancer Awareness Month, we are asking people to contact these companies and tell them to clean up their cars if they really want to help put an end to this disease.

We’ll also provide suggestions on other actions we can all take to reduce our exposure to the toxic chemicals in car exhaust. Visit www.thinkbeforeyoupink.org for more information and to take action.

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